Davina releases divine visuals for her single “Juju”, and it’s exciting to see the raw creativity that was poured into it.
Just shy of 5 months before her single “Juju” turns 2 years old, Davina Oriakhi releases visuals for the 2017 release from her Debut LP “Love to a Mortal”.
Davina has been known to have spiritual/religious themes in her music, thus it is no wonder the music video (shot, edited and directed by Samara Addai whose credits include Boadi), captures spirituality in various spheres.
I’ve been thinking about shooting a video for Juju ever since the LP was released back in 2017, but I just never had the funds and the right team to create what I had envisioned for the video. In August 2018, during an artist development program, I met Samara Addai, a London based film maker, and we discussed the possibilities of shooting a video for Juju. I loved how she understood my vision and contributed the most ethereal ideas. One hurdle I did have to cross was hiring an indoor pool in London.
Financially unable to do so, I resorted to crowd funding which I was very skeptical about at first but thankfully, it yielded results beyond my expectations and I was able to go ahead with filming. We wrapped up the video in December 2018.”Miss Oriakhi explains
The video is merely an outcome the of utilisation of her available resources fuelled by passion and resilience towards bringing an idea into reality. It’s rather inspiring to see such joy from results of days and weeks of hard work captured in a few minutes. And I would like to think that the video depicts a peace at heart that cannot be shaken through the hurdles that life throws out.